Privacy Policy
Litespeed Construction Asheville (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information about visitors and clients of litespeedconstructionashevilleroofing.com (the “Site”). By using our Site, you agree to the terms of this policy.
Last Updated: May 11, 2026
Contents
1. Who We Are
Litespeed Construction Asheville is a digital marketing agency based in 460 Weaverville Road #6, Asheville, NC 28804. We provide services including website design and development, Answer Engine Optimization (AEO), Search Engine Optimization (SEO), AI training and integration, review marketing, video production, and related digital marketing services for local businesses across the United States.
Business address: 460 Weaverville Road #6, Asheville, NC 28804
Primary contact: contact@litespeedconstructionashevilleroofing.com
Phone: (828) 505-6051
2. Information We Collect
Information You Provide Directly
- Name, email address, phone number, and business name
- Mailing address and location information
- Messages and inquiries submitted through contact forms
- Information shared during consultations, onboarding, or service engagements
- Payment information (processed securely through third-party payment processors; we do not store full card numbers)
Information Collected Automatically
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on pages, and referring URLs
- Device type and screen resolution
- Cookie identifiers and analytics identifiers (see Section 6)
Information from Third Parties
- Business contact information from publicly available sources
- Data from advertising platforms when you interact with our ads (e.g., Google Ads, Meta)
- Referral information from partner agencies or affiliates
3. How We Collect Information
We collect information through:
- Contact and intake forms on our website
- Email and phone communications
- Google Analytics 4 (website analytics)
- Meta Pixel (Facebook/Instagram advertising)
- Google Ads conversion tracking
- Email marketing platforms (for newsletter and campaign subscribers)
- CRM and project management tools used internally to manage client relationships
- Cookies and similar tracking technologies (see Section 6)
4. How We Use Your Information
We use collected information to:
- Respond to inquiries and provide requested services
- Deliver, manage, and improve our digital marketing services
- Send service-related communications, invoices, and project updates
- Send marketing emails and newsletters (you may opt out at any time)
- Analyze website traffic and user behavior to improve our Site
- Run targeted advertising campaigns on platforms like Google and Meta
- Comply with legal obligations and enforce our terms of service
- Protect the security and integrity of our Site and systems
Marketing communications: If you have contacted us or become a client, we may send you relevant marketing content. You can unsubscribe at any time by clicking “unsubscribe” in any email or contacting us at contact@litespeedconstructionashevilleroofing.com
5. How We Share Your Information
We do not sell your personal information to data brokers or unaffiliated third parties for their independent commercial use. We may share information in the following circumstances:
Recipient
Google (Analytics & Ads)
Purpose
Website analytics and ad performance tracking
Data Shared
Anonymized usage data, ad interaction data
Recipient
Meta (Facebook/Instagram)
Purpose
Advertising and remarketing
Data Shared
Pixel data, ad interaction data
Recipient
Email marketing platform
Purpose
Sending newsletters and campaigns
Data Shared
Name, email address
Recipient
CRM / project management tools
Purpose
Client relationships and project management
Data Shared
Contact and project information
Recipient
Payment processors
Purpose
Processing client payments
Data Shared
Payment and billing information
Recipient
Website hosting provider
Purpose
Hosting and delivering the Site
Data Shared
Server logs, IP addresses
Recipient
Law enforcement / legal
Purpose
Legal compliance or court orders
Data Shared
As required by law
All third-party service providers are contractually required to handle your information securely and only for the purposes for which it was shared.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to operate and improve our Site. Cookies we use include strictly necessary cookies, analytics cookies (Google Analytics), functional cookies (WordPress), and marketing/targeting cookies (Meta Pixel, Google Ads).
For a full list of cookies we use, how long they last, and how to opt out, please see our Cookie Policy. California residents may also visit our Do Not Sell or Share My Personal Information page to opt out of data sharing for advertising purposes.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Our general retention guidelines are:
- Client and project records: 5 years after the end of the client relationship
- Contact form inquiries: 2 years
- Email marketing records: Until you unsubscribe, then removed within 30 days
- Website analytics data: 26 months (Google Analytics default)
- Financial and billing records: 7 years (for tax and legal compliance)
When personal information is no longer needed, we delete or anonymize it. Where deletion is not immediately possible (such as backup archives), we isolate and protect the information until deletion is feasible.
8. Data Security
We implement commercially reasonable security measures to protect your personal information, including:
- SSL/TLS encryption for data transmitted to and from our Site
- Access controls limiting who within Litespeed Construction Asheville can access personal data
- Regular security audits of our hosting infrastructure
- Secure, password-protected systems for storing client information
Despite these measures, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security and are not liable for unauthorized access resulting from circumstances beyond our reasonable control. In the event of a data breach that affects your information, we will notify you as required by applicable law.
9. Third-Party Links
Our Site contains links to third-party websites, including client websites, social media platforms, and resource pages. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit. This Privacy Policy applies only to litespeedconstructionashevilleroofing.com.
10. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
Right to Know
You may request that we disclose what personal information we have collected about you, the categories of sources, the purposes for collection, and any third parties we share it with.
Right to Delete
You may request that we delete personal information we have collected from you, subject to certain legal exceptions.
Right to Correct
You may request that we correct inaccurate personal information we maintain about you.
Right to Opt Out
You may direct us not to sell or share your personal information for cross-context behavioral advertising.
Right to Limit Sensitive Data Use
You may request that we limit the use of sensitive personal information to what is necessary to provide our services.
Right to Non-Discrimination
We will not discriminate against you for exercising any of your California privacy rights.
How to Submit a California Privacy Request
You may exercise any of the above rights by:
- Visiting our Do Not Sell or Share My Personal Information page (for opt-out requests)
- Emailing contact@litespeedconstructionashevilleroofing.com with the subject line “California Privacy Request”
- Calling us at (828) 505-6051
We will respond to verifiable requests within 45 calendar days. If we need additional time (up to 90 days total), we will notify you in writing. We may need to verify your identity before processing your request.
Authorized Agents
A California resident may designate an authorized agent to submit a request on their behalf. We may require written proof of authorization and may contact the resident directly to verify the request.
Categories of Personal Information Collected in the Last 12 Months
Category
Identifiers
Examples
Name, email, IP address, phone number
Collected?
Yes
Sold/Shared?
No (shared with service providers only)
Category
Commercial information
Examples
Services purchased, billing records
Collected?
Yes
Sold/Shared?
No
Category
Internet / network activity
Examples
Pages visited, browser type, click data
Collected?
Yes
Sold/Shared?
Shared with analytics/ad platforms
Category
Geolocation data
Examples
Approximate city/region from IP
Collected?
Yes (approximate only)
Sold/Shared?
No
Category
Professional information
Examples
Business name, industry, job title
Collected?
Yes
Sold/Shared?
No
Category
Sensitive personal information
Examples
Social Security numbers, financial account numbers
Collected?
No
Sold/Shared?
No
11. Other U.S. State Privacy Rights
Residents of certain states including Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and Tennessee (TIPA) may have similar rights to access, correct, delete, and opt out of the sale or sharing of their personal information. Litespeed Construction Asheville will honor privacy requests from residents of any U.S. state on a good-faith basis.
To submit a request, email contact@litespeedconstructionashevilleroofing.com with “Privacy Request” in the subject line and your state of residence.
12. Children's Privacy
Our Site is not directed to children under the age of 13 and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at contact@litespeedconstructionashevilleroofing.com and we will promptly delete that information.
13. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in law, technology, or our business practices. When we make material changes, we will update the “Last Updated” date at the top of this page. If changes would affect how we handle information you previously asked us not to disclose, we will notify you directly before making those changes.
We encourage you to review this policy at least once a year or whenever you have a concern about your privacy.
14. Contact Us
For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us:
Litespeed Construction Asheville
Business address: 460 Weaverville Road #6, Asheville, NC 28804
Email: contact@litespeedconstructionashevilleroofing.com
Phone: (828) 505-6051
Related policies: Cookie Policy | Do Not Sell My Personal Information | Accessibility Statement